49 seconds

77-Bit made $15M in revenue in 49 seconds.

People ask about the 49 seconds. They are the least interesting part. A launch is a receipt: it prints what you built before it, and nothing more.

What I’d keep from it:

• Build the audience before the product is finished.
• The day after is the real launch. The 49 seconds got the headlines. 180k people coming back every day is what made it a company.

About a million people ended up playing.